We all love a good roast dinner, but how about smelling like one? Inspired by his memories CB I Hate Perfume founder Christopher Brosius has created scents made from “real” smells, including his mum’s roast dinner.
In a video for AOL Brosius talks about his experience as a New York cab driver and how it put him off heavy scents, spurring him to set up his own perfumery. Alongside roast beef he’s also experimented with dirt from his back garden to create subtle smells that “people can connect with”.
We can sure connect with the smell of a good old Sunday lunch, but whether we’d like to walk around smelling like one is a different matter.